Cookie Policy

1. Essential Cookies

These cookies are strictly necessary to provide you with services available through our platform and to use some of its features.

• Authentication Cookies: Remember when you're logged in
• Security Cookies: Enable and support security features
• Session State Cookies: Track your session state as you navigate

Duration: Most expire when you close your browser. Some persist for up to 30 days.

2. Analytics Cookies

These cookies collect information about traffic to our websites and how users interact with our pages. The information gathered does not identify any individual visitor.

• Google Analytics (GA4): Understand how visitors engage with our websites and platform — including public vendor and host profile pages
• Vercel Analytics: Page view counts and web performance metrics on the platform (cookie-free — uses no cookies, but is disclosed here for transparency)

Duration: Google Analytics cookies typically persist for up to 2 years.

3. Behaviour Analytics

These tools help us understand how users interact with our websites by recording anonymised session activity such as clicks, scrolls, and page navigation.

• Microsoft Clarity: Heatmaps and session recordings to identify usability issues and improve the user experience. Sessions are anonymised and no personally identifiable information is captured.

Duration: Microsoft Clarity cookies typically persist for up to 1 year.

4. Marketing Cookies

These cookies are used on our marketing website to measure the effectiveness of our advertising campaigns. They are not used on the platform (my.stallsync.co.uk).

• Meta (Facebook) Pixel: Measures conversions from social media campaigns and helps us understand which content drives sign-ups. Only loaded when you accept marketing cookies.

Duration: Typically persist for up to 90 days.

5. Functionality / Local Storage

StallSync uses browser localStorage (not cookies) to remember your preferences such as cookie consent choices, dashboard layout, and saved form states. localStorage data stays on your device and is not sent to our servers with each request.

Cookie Consent Manager

When you first visit our platform or marketing website, you will see a cookie consent banner allowing you to:

• Accept all cookies (essential + analytics + marketing where applicable)
• Reject non-essential cookies (analytics and marketing will not load)
• Manage your preferences by category

Your choice is saved in your browser's localStorage and remembered on future visits. You can change your cookie preferences at any time by clicking the “Cookie Settings” link in our footer.

If you clear your browser's localStorage, the consent banner will reappear on your next visit. Additionally, we will re-prompt you to confirm your cookie preferences every 12 months to ensure your consent remains current, as recommended by the ICO.

Browser Controls

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit:

• www.aboutcookies.org
• www.allaboutcookies.org

Payment Services

• Stripe: Sets cookies for fraud prevention and payment processing. These cookies are essential when you are on a checkout or payment page. Stripe's fraud-detection script (Radar) may also set cookies on other pages where payment functionality is available; these are classified as functional cookies and can be avoided by not navigating to payment-related pages.

Analytics Services

• Google Analytics (GA4): Usage analytics and performance monitoring on both websites. Only loaded when you accept analytics cookies — no tracking occurs without your consent.
• Microsoft Clarity: Behaviour analytics on both websites. Only loaded when you accept analytics cookies. Session recordings are anonymised.

Marketing Services

• Meta (Facebook) Pixel: Conversion tracking on stallsync.co.uk only. Only loaded when you accept marketing cookies on the marketing website. Not used on the platform.